About.

Graphic Designer & UI/UX Designer with a background in corporate business

Artwork banner by Mila

Professional Summary

Graphic Designer & UI/UX Designer

I'm a Graphic Designer creating print, outdoor and social campaigns with Higgsfield AI and Adobe Illustrator. Before moving into graphic design I spent years on UI/UX training and freelance and agency work, and before that I worked in procurement at IBM and sales at Cisco. That mix gives me a strong eye for visuals together with a clear understanding of business requirements, stakeholders and deadlines.

Design Philosophy

Consistency, Accessibility, Simplicity

Focused on consistency, accessibility, and simplicity. I prioritize stakeholder requirements and user needs while incorporating clean and aesthetic designs.

Artistic Foundation

From Traditional Art to Digital Design

My journey as a designer began in early childhood, when I developed a passion for drawing and painting landscapes, flowers, animals, and portraits. Ever since my childhood I used to draw continuously with aquarelle, oil and acrylic colors. This artistic personality gives me a natural advantage in UI design, particularly in creating original and beautiful visual elements and understanding color theory and composition. Today, I continue to develop these skills digitally using my Wacom tablet with Adobe Illustrator, bringing the freedom of drawing art on paper to digital design.

Design Experience

Graphic Designer (AI) at TEODOR

Sep 2026 - Present
  • Campaign visuals for social media: static posts and video stories
  • Billboard and large-format outdoor advertising
  • Non-standard print and sticker materials for mall and in-store spaces
  • AI image and video generation with Higgsfield, refined in Adobe Illustrator
  • Preparing print-ready and digital files with the in-house marketing team

UI/UX Designer at Freelance & Agency Collaboration

2023 - Present
  • Strong understanding of color theory, typography, and iconography
  • Proficient in responsive design, auto-layout, and component creation
  • Experienced in interactive design, microinteractions, and smart animation in Figma
  • Skilled in persona creation, wireframing, and prototyping (low & high fidelity)
  • Building and maintaining design systems using variables, tokens, and consistency principles
  • Applying UX methods: user interviews, A/B testing, and usability testing

Corporate Experience

Procurement Professional at IBM

May 2021 - Jun 2025
  • Negotiation and execution of hardware component deals
  • Execution of contract agreements and amendments
  • Daily collaboration with multi-cultural teams ensuring policy and contract compliance

Sales Specialist at Cisco International Ltd.

May 2019 - Dec 2020
  • Led DACH market growth through strategic account management
  • Achieved 300% of net-new sales target in multiple quarters
  • Award winner for most praised customer feedback among sales representatives

Skills

Design Tools

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Wacom Tablet

AI Tools

  • Higgsfield
  • AI Image & Video
  • Prompt Writing

UX Methods

  • User Interviews
  • A/B Testing
  • Persona Creation
  • User Flow Mapping
  • Wireframing
  • Prototyping

Development

  • HTML5
  • CSS3
  • Responsive Design

Recent Certifications

UX Design Process from User Research to Usability Testing

Muhammad Pervaiz - Udemy · July 2025

Figma UI/UX Design Advanced

Daniel Walter Scott - Udemy · June 2025

Adobe Illustrator CC Essentials

Video School - Udemy · March 2025

Adobe Photoshop CC Essentials

Daniel Walter Scott - Udemy · January 2025

Principles of UX/UI Design

Meta - Coursera · September 2024

Education

Bachelor's in Business Administration

University of Sofia St. Kliment Ohridski · 2018

Business Studies

University of Vienna · 2015

Languages

  • Bulgarian Native
  • English Fluent
  • German Fluent
  • Russian Intermediate
  • Romanian Intermediate
  • Spanish Intermediate

Contact.

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